Lacoste

Management produit

À la croisée de la mode et du sport, Lacoste crée et libère le mouvement. A la fois universelle et intemporelle, la marque traverse les cultures, les océans et les générations afin d'inspirer chacun. Deux produits Lacoste sont vendus chaque seconde à travers le monde. En tant que groupe international, nos 8 000 collaborateurs sont présents dans plus de 100 pays et sur tous les continents. Nous proposons un grand nombreux de métiers : de la fabrication à la distribution multicanal. Nous offrons à nos clients une large gamme de produits : habillement, chaussures, maroquinerie, sous-vêtements, parfums, lunettes et montres, tous développés avec une obsession de la qualité et de manière responsable et éthique. Travailler chez Lacoste, c'est appartenir à une communauté en mouvement pour construire l'avenir. Promoteurs de l'égalité des chances nous rassemblons des talents de tous horizons, quelles que soient leurs différences. Ensemble, nous pouvons porter notre crocodile toujours plus haut pour avoir un impact positif sur l'industrie de la mode et sur la société. Lacoste est l'une des marques inspirantes animées par les passionné(e)s du groupe MF Brands, au même titre qu'Aigle, The Kooples, Gant ou Technifibre (https://mf-brands.com/).

KEY Missions : - Define a global brand strategic vision for Man and Iconics categories to elevate & increase category perception & presence in Lacoste and partner's ecosystem & channels - Work hand in hand with the product and MBP departments to understand and translate the product strategy on a mid/long term journey and its Communication & Activation platform. - Nourish the planning strategic dpt to support the brand vision on each category and support the business objectives by the right focuses in the yearly Brand activity plan. - Together with sales & marketing teams, improve categories presence and campaign execution through excellence in in-store planning, digital activations and performance tracking in alignment with sales & marketing key priorities. - Develop strong and relevant activation plans for each category by driving the full 360 expertise marketing eco system in order to deliver a strong and clear activation frame and tool kits for regional + markets teams. - Design and conceptualize the story as the embodiment of the brand narrative and situate it within the plan for the season. - Defines and communicate the issues and objectives of the production, gather and share the needs of all internal customers by grouping needs by format (in terms of volume). - Co-approves moodboards/creative design and the products chosen for brand stories/commercial moments s/he the owner for. - Participates in photo shoots as needed (decision made in coordination during the PPM) and co-approves editing. - Briefing of the Content Factory teams on needs and content usages. - Ensure consistency in brand storytelling, from idea development to the production of creative assets. - Coordinate and lead her/his project with leadership and overall vision.

Profil : * Bachelor's degree plus 8 or more years of experience in consumer brand activation roles, with proven brand equity knowledge. * Proven experience in a senior role with a strong heritage brand and possesses strong strategic skills in brand DNA * Strong personal collaborative skills, with ability to brief and coordinate a team of experts. * Skilled communicator, both written and verbal, working across all levels of the organization. * Good knowledge of distribution sector, retail & wholesale. * Strong skills on trends & product stories * Demonstrated ability to develop strong relationships/partnerships with teams. * Open-minded and collaborative, with a strong vision and strategic abilities.