SANOFI

Marketing

La vocation de Sanofi est d’accompagner celles et ceux confrontés à des difficultés de santé. Entreprise biopharmaceutique mondiale spécialisée dans la santé humaine, nous prévenons les maladies avec nos vaccins et proposons des traitements innovants. Nous accompagnons tant ceux qui sont atteints de maladies rares, que les millions de personnes souffrant d’une maladie chronique. Sanofi et ses plus de 100 000 collaborateurs dans 100 pays transforment l’innovation scientifique en solutions de santé partout dans le monde. Sanofi, Empowering Life, donner toute sa force à la vie. Chez Sanofi, la diversité et l’inclusion sont au cœur de notre fonctionnement et sont intégrées à nos Valeurs fondamentales. Nous sommes conscients que pour exploiter véritablement la richesse que la diversité nous apporte, nous devons faire preuve d’inclusion et créer un environnement de travail où ces différences peuvent s’épanouir et être développées pour améliorer le quotidien de nos collègues, patients et clients. Nous respectons et valorisons la diversité de nos collaborateurs, leurs parcours et leurs expériences dans un objectif d’égalité des chances pour tous.

Job Purpose   To lead the Global Abdominal Pain Sub-Category, based on best-in-class consumer insights - develop and implement Global sub-category & brand strategies while leveraging core local brands through platforms; contributing to the creation of a highly competitive innovation pipeline, as well as lead strategy implementation in close collaboration with lead countries and colleagues from cross-functional sub-category teams Key Accountabilities Category and Brand Portfolio Strategy Development Develop strategies for the global sub-category and brands (global + core local) to expand abdominal pain category, drive above market growth while delivering sustainable competitive advantage and category leadershipDovetail core local brands through common platform to drive strategic synergies and science.Ensure that consumer insights and customer needs are at the core of the strategy, delivering global efficiencies while maximizing local effectiveness through a clear understanding of the nature of competitionLead ideation for Global Sub-Category innovation pipeline incl. brand stretchIdentify and apply appropriate winning business models and go-to-market strategies for sub-category & brand strategy implementation Consumer Insights & Market Analysis Work with Consumer & Market Insights (CMI), Business Intelligence Leads to develop optimal Consumer, Healthcare Professional (HCP) understanding to derive best-in-class consumer insightsLead the work to establish a clear understanding of the consumer healthcare environment in key markets, including competitor performance and activities Business Performance and P&L Accountability Set KPIs for the Global sub-category and brands on sales, profitability and innovationMonitor sub-category performance against KPIs in key markets, proposing any corrective actions needed to achieve objectivesReview strategies and business models to identify and activate trade-offs to capture business opportunitiesAnticipate and manage upsides and risks to ensure targets are achievedManage own Sub-Category budget and resources Integrated Communication Campaigns Lead the development of effective, integrated campaigns based on strong communication briefs in close collaboration with key countriesMeasure success of communication mix and take action to ensure its effectivenessBuild strong, strategic partnerships with global creative and media agencies Team Leadership Lead and inspire the Global Sub-Category Team to deliver high performanceSupport and engage in effective talent development for all individuals in the teamFoster a performance + purpose culture Transversal Relationships Establish close working relationships with Marketing teams in key countriesCollaborate effectively with enabling functions in the CHC GBU, such as Medical Affairs, Regulatory, Innovation, Commercial Operations, etc. Ideal Background  Experience ·         Global business leader with an excellent track record (at least 15 years of marketing experience in OTC / FMCG) ·         Significant leadership experience in building high performing, culturally diverse teams ·         Extensive experience and strong track record in strategic and operational marketing including insight generation and activation ·         P&L management and accountability ·         International experience: working outside of own cultural environment; across multiple countries / geographies ·         Experience with driving organizational transformations Qualification ·         Business or Marketing degree; an MBA is a plus Competencies ·         Strategic and analytical thinking ·         Creativity and problem solving ·         Mental agility and ability to adapt to changing circumstances ·         Leadership: autonomy, personal presence and the ability to inspire others ·         Strong communication skills Languages ·         Fluent in spoken and written English